Sales

Gain your shelf space

Strategically manage your product categories with Category Management.

In the mass market, a perfect layout of products at the store is a key element in ensuring successful sales. In fact, a clear and intuitive shelf reading is not only functional in increasing shopper satisfaction, but also allows a significant increase in turnover.

To do this, it is necessary to define effective and well-structured product categories that meet the needs and requirements of the consumers and best influence their purchase choice.

"80% of the trade signs today lose turnover in the various product categories to the amount of 7%, due to a too generalist view.

The Category Space Allocation activity is a marketing tool that aims to assess the gap opportunity by comparing the shares provided by the retailer with those of the target market (average gap of 7%)."

Source: Nielsen

Why lose turnover when you can strategically manage product categories?

These are our results:

From our experience with our main customers, we find that 3 months after the implementation of a category project, the following results are recorded:

+10%

Sell-Out
per l'intera categoria

-2%

Out of stock
(spazi calibrati al fabbisogno)

+4%

SKU
medio trattati

With Category Management we provide the best space for your products.

Category Management is the process of strategic management of product categories at the store that enables you to achieve all your goals:

Reduction in returns and stock outs
Reduction in time and refill costs
Maximizing sales results for the entire category
Space/segment optimization
Review and control of assortments
Improved shopping experience

From project design to execution at the store

We at DPV Group know how to best enhance your brand. Through simple and innovative technology, we analyze the right shares of space to provide the best visibility for your products.