In the mass market, a perfect layout of products at the store is a key element in ensuring successful sales. In fact, a clear and intuitive shelf reading is not only functional in increasing shopper satisfaction, but also allows a significant increase in turnover.
To do this, it is necessary to define effective and well-structured product categories that meet the needs and requirements of the consumers and best influence their purchase choice.
Why lose turnover when you can strategically manage product categories?
From our experience with our main customers, we find that 3 months after the implementation of a category project, the following results are recorded:
per l'intera categoria
Out of stock
(spazi calibrati al fabbisogno)
Category Management is the process of strategic management of product categories at the store that enables you to achieve all your goals:
field team leaders
You know the strength of your products, their positioning and timing to intervene.
We know the points of sale better than anyone else.
Put us to the test: start a pilot project, a test.
You will convince yourself on your own.