The distribution of products in the mass market is a tricky process, where different actors intervene in the sell-in and sell-out phases:
The process turns out to be outsourced or distributed and is prone to inefficiencies and loss of control which can heavily influence the sell-out. The 30% of the products sold to the distribution center (CE.DI) of the mass market never reach the store.
An efficient solution to regain control is to handle the product directly in the store without going through the distribution center (CE.DI). What you need is a partner that manages the sell-in and sell-out in an integrated manner, in order to guarantee greater efficiency. The end-to-end model answers to all of these requirements enhancing the costs for the brand which are not fixed but proportional to the sellout.
We allow the reduction of the time to market, the growth of the sellout and the elimination of the out-of-stock. Without fixed costs.
The end-to-end model does not have fixed costs because it is proportional to the number of pieces sold, moreover it helps you reach all your objectives
of out of stock
of the wider number of stores
of the promotional pressure
of the layout
of the selection in the stores
Complete absence of a minimum order, minor and proportional costs to the sellout.
Medium or high layout and shelf complexity: requires specific competences and maintenance.
Minor stock for a bigger number of references: the distribution center (CE.DI) is not cheap.
Service categories for the stores: the store is poorly stimulated at the reorder and is not measured on stock-outs.
You know the strength of your products, their positioning and timing to intervene.
We know the points of sale better than anyone else.
Put us to the test: start a pilot project, a test.
You will convince yourself on your own.