Digital

RedHab: boost your omnichannel strategy

Use your stores' social channels to enhance your digital strategy.

Scenario

In a scenario where more than 80% of shoppers are connected on social networks and 72% of businesses have at least one active social network, the real opportunity for brands is to oversee the “digital shop window” in addition to the physical one.

DPV can support you in your omnichannel strategy by connecting with one click the communication of your products on the social channels of all retailers you operate in.

Turn store followers into your segmented shoppers.

On average, a shop has around 2.500 followers per social channel, but they are not just followers but customers or potential ones.

In fact, shoppers tend to follow mainly businesses they trust, preferring those closest to their home and for which they show interest in promotional activities (especially discounts and new product launches).

Thanks to our partnership with Redabissi, we are able to provide you with a Social Media Management platform that will allow you to create and manage profiled communication plans by geographic area, gender, age and interests of your shoppers.

Did you know that today you can increase the in-store traffic of the stores where your products are present?

More shoppers, more sell-out.

Increase In-Store Traffic, increase your visibility.

RedHab è una piattaforma tecnologica che offre una serie di vantaggi per le aziende che desiderano aumentare il traffico nei punti vendita, i follower sui canali social e le interazioni con i loro utenti. Grazie a questa soluzione omnichannel, i Brand possono beneficiare di un aumento del +11% del traffico instore, del +15% dei follower sui canali social e del +18% delle interazioni con gli utenti.

Inoltre, RedHab permette di ottenere un aumento del +21% delle visualizzazioni dei contenuti pubblicati sui canali social. La piattaforma è facile da usare e offre una serie di funzionalità e strumenti per raggiungere questi risultati: crea campagne di marketing mirate sui social media, monitora i risultati delle tue campagne in tempo reale e ottimizza le tue strategie in base ai dati raccolti.

Performance

Platform numbers

Looking at the data achieved in the first half of 2022 thanks to RedHab, we note that on the 10.500 pages managed (15 million total followers) there were more than 58 million impressions and 2 million interactions generated by the almost 200.000 posts published on Facebook and the more than 85.000 on Instagram.