Sales

Our 4Ds for Pharma

Distribution, Display, Detailing, Digital.

In the complex Italian pharmaceutical scenario, we can support the brand in its go-to-market strategy offering strategic and tactical services:

Detailing. Endorsement activities to sales

We support single and multi-agent key accounts in the product training for the pharmacy's employees with the objective of increasing the brand identity and awareness.

Display. The most effective visual strategy for your brand

We do not only decorate the windows of pharmacies, but also deploy second displays inside the retail store, positioning your POP materials and strategically handling your shelf space.

Distribution. The best place for you products

Through a targeted profiling of pharmacies, we oversee retail stores through an accurate check of the assortment and the order entry of the missing references.

Digital. We connect your products with the retail stores' social channels

Thanks to the RedHab platform you can create and manage your communication plans, in order to make your digital strategy for the visibility of your products more efficient. Physical and digital in one solution.

Performance

21%

Increased exhibition space

12%

Out of stock reduction

28%

Shelf enhancement

23%

Eventual presence of second display

Our current coverage

8200

Pharmacies where we perform data collection

2.572

Category Management Accommodations

372

Window refacing

3.366

In-store setups

4.431

Number of trained sales personnel (product training)

Set-up experts

Production, installation and dismantling: we think about everything. We grant the best support for your projects and a full coverage of the national territory, through 38 teams of professional preparation and 70k square meters of warehouses dedicated to POP materials.