WE HAVE A MODEL

FOR EACH OF YOUR NEEDS.


YOUR GOALS, OUR SOLUTIONS

We know how to do something that makes us unique: listen.
Each of our Retail Marketing coverage models starts off from the analysis of your needs, your goals, from what you tell us.

MULTICLIENT
TEAM

The highly structured organisation, the use of the latest technology and the systematic planning of activities allow for the creation of the largest network of sales and merchandising resources throughout the country. One group, consisting of more than 150 people performing multi-client activity in more than 8,000 outlets.

DEDICATED
TEAMS

Our teams are composed of highly specialised staff members, who can enhance the brand and increase sales-in/sales-out. Thanks to targeted and proven training, we provide trained personnel to operate in different channels/sectors; a valuable help in implementing business strategies at the point of sale.

PERMANENT
PRESENCE

With an on-going presence in the 500 most important sales points throughout the country, we are the ideal partner for every brand striving for the perfect application of Go-To-Market strategies. We are supported by a deep understanding of the sale point and distribution systems characteristic of retail. This is why we are experts in Retail Marketing Solutions.

END-TO-END
MODEL

Following the product within stores, from beginning to end, ensuring proper order and stock management. From order reception to the goods’ shipment and delivery, passing through careful checks, all the way up to the product’s display: this all contributes to the creation of the perfect process.

MULTICLIENT TEAM:
OUR BIG FIELD

BIG FIELD is the largest sales-merchandising resource network distributed throughout the country. More than 150 people carry out multi-client activities at over 8,000 retail stores.
BIG FIELD’s extensive experience overseeing large-scale retail (GDO) and global distribution systems (GDS), supported by important strategic and operative assets, make it an efficient monitoring model that is scalable and cost-effective for brands in any product sector. Our Big Field services are: Loading, Order Taking.

STRUCTURED LEVELS

The organised division of roles provides the highest possible level of team management: everyone cooperates in setting the optimal workflow.

MOBILE FIRST

Our technology is based primarily on latest generation mobile devices that allow us to collect data on the retail outlet (surveys, pictures), manage orders more efficiently and provide our customers with personalised reports.

PLANNING

Centralised planning, supported by advanced geo-referenced software systems, enhances the effectiveness of our teams that are spread over large areas, optimising the timing and methods of activities scheduled for sales outlets.

CONTINUOUS TRAINING

Our resources are highly specialized and are prepared with both ongoing training provided via e-learning, and on-the-job training which involves being shadowed by the Team Leader.

DEDICATED TEAMS:
SELL IN/OUT FOCUS

The current market requires a targeted approach with highly specialised resources that are able spread the brand’s value. Our dedicated teams can ensure this approach in any channel or field by monitoring products, acquiring orders and continually delivering accurate data, focusing their activities on increasing sell-in/sell-out figures. Not simple merchandisers but irreplaceable Brand Ambassadors with the clear objective of improving marketing strategies at the point of sale. The main advantage: having access to the best resources without having to worry about managing them.

STOCK
RECOVERY

OUT OF STOCK
REDUCTION

ORDER
PLACEMENT

LOCAL PROMO
ACTIVATION

SECOND DISPLAY
MAXIMIZATION

FEEDBACK BY
IMAGES & REPORT

TOP 500:
PERMANENT PRESENCE

TOP 500 is a permanent monitoring service for the top 500 stores of Nielsen’s weighted list: the stores where every brand must have the perfect application of its Go To Market strategies. The TOP 500 are a “Team par excellence” thanks to their extensive knowledge of retail stores and the distribution logic of large-scale retail. The brands taking advantage of this service have access to continuously updated data for the most important large-scale retail stores, thereby benefiting from a service with a high strategic value able to maximize sellout and provide continuous monitoring of their products and commercial initiatives.

STOCK DATA
COLLECTION

AD HOC
PARAMETERS

REAL-TIME
STATISTICS

AGGREGATED
DATA ANALYSES

END-TO-END MODEL:
PERFECT, FROM START TO FINISH

Through this innovative model focused on logistics and the proper management of orders and stock, we can facilitate and promote sales in large-scale retail stores. We have developed an optimized process that enables us to provide quick and accurate service, reducing stock and managing orders and product assortments, thereby resulting in significant cost reductions. To guarantee these benefits we rely on an automated and computerized delivery network distributed throughout the country that enables us to have detailed control over both orders and merchandise.